How To Write a Great Online Review for a Small Business

Online reviews have added a new dimension to the “word of mouth” referral. A positive online review is extremely powerful. In fact, a 2016 survey from Pew Research shows that over 80% of U.S. adults read reviews before they decide to…
Two Hands Holding A Level

All Good Business Presentations Start with a Baseline

When it comes to information-heavy presentations, I find that speakers often skip the crucial step of level-setting the audience. This is especially true if the speaker has a finite time to speak on a very technical topic. They want to get…